Agra celebrated the opening of their extended and revamped Safari Den store in the Auas Valley Shopping Mall on Wednesday, 22 October. The cocktail event for invited guests was the first of a number of activities that will celebrate the opening of this impressive and truly Namibian outdoor shop.

Safari Den is the third largest tenant in the Auas Valley Shopping Mall. This centre, Agra’s biggest property, has also received a major revamp and is soon to be officially launched.

At the function Kazmaier shared the history of the Safari Den business that dates back as far as 1989 when Agra started selling a small range of camping and outdoor equipment together with the guns and ammunition through its branch network. In 1994, the first Safari Den outlet was opened next to the Alfa Supermarket in the old Agra building and had a shop floor area of 150m². With the first upgrade of the Auas Valley Shopping Mall in 2000, the Safari Den shop on the lower floor was opened.

The new Safari Den now offers products and services to everybody who loves the Namibian outdoor. Retail space of 1330m² on the top floor of the Auas Valley Shopping Mall has been added to the existing 440m² of the existing shop. This division of the store sells camping and outdoor equipment, shoes and clothing while the entire space of the original store on the ground floor will be used for the arms and ammunition part of the retailer.

Safari Den forms part of Agra’s Arms, Ammunition and Outdoor division, which was established in April 2013 and includes the Rosenthal Group who became part of the division in August 2013. This new, autonomous division within Agra is headed by Jurgen Cronjé who brought a new focus and drive for the division.

The investment also includes a large number of new product ranges, bringing the total amount of product lines to 5 800. New product lines include inter alia clothing ranges from well-known and popular brands such as Caterpillar and Jeep.

Exclusive and impressive décor in the shop creates a truly Namibian atmosphere, confirming the fact that this is a truly Namibian company. The internal design was done by Ms Adina Bregman of Energy House Designs, Charles Jankelow of Pan African Shopfitting and Thomas Bokemuller of Mindbox. A very special touch to the interior includes photographs of the late Paul van Schalkwyk, who was renowned for his beautiful pictures of the Namibian nature. A staircase is in construction to connect the two levels of the shop.

The development at Safari Den created additional job opportunities and more than ten new staff members recently joined the team, adding to different levels of expertise and skills. Across the group Agra Arms, Ammunition and Outdoor boasts with the services of five master gunsmiths.

Over the years the retail of camping equipment and accessories has also become a mainstay of the Safari Den division and later the store. With the addition of the Rosenthal Group, which consists of Rosenthal, Kalahari Arms and Rosenthal Cape, the Agra Arms, Ammunition and Outdoor division of Agra is now a force to reckon with in the ever-growing industry of outdoor supplies.

To celebrate the opening, Safari Den offers more than 500 products on special as part of their opening specials and summer promotion. The opening specials are available from 24 October until 3 November and the summer specials until 10 January 2015.